Archives: January 2016

How does Rankbrain analyse web design?

“Fridge Words”  by  Jon Fife is licensed under CC BY 2.0 RankBrain was quietly rolled out in the first half of 2015, but it took Google until November to confirm its existence and to provide any insight into what it is designed to achieve. RankBrain is primarily targeted at improving Google’s ability to infer the intent

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The rationale behind building deeper website landing pages

“The perfect landing page”   by Gavin Llewellyn is licensed under CC BY 2.0 If you have been around the world of web design for some time, then when you hear the word “landing page” you probably think of those monolithic sales pitch pages with red text and garish calls to action, complete with a cheesy sales

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Building a Google Rankbrain friendly website

“google jigsaw” by Sean MacEntee is licensed under CC BY 2.0 October 2015 saw the launch of Google’s new development, ‘RankBrain’, an artificial intelligence system based on machine-learning that assists with the sorting of search results. As it becomes increasingly embedded for both Google and for users, we outline some useful learning for you and your site.

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What is Google Rankbrain?

“brain power”   by Allan Ajifo is licensed under CC BY 2.0 Google RankBrain is a new form of machine learning technology that Google hopes will help it to better understand unique queries – ones that have never been searched for before. This type of query accounts for millions of the searches taking place each day, and

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The most common web design mistakes

“Desk 28/8/2009”    Yos C. Wiranata is licensed under CC BY 2.0 Web design is by no means an exact science; there can be different sites using conflicting strategies with similar degrees of success. But there are definitely some design decisions which will hurt a site no matter what the size or reputation of the business

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Google Search Quality Raters’ Guidelines Revealed

“arsp_064” by Anthony Ryan is licensed under CC BY 2.0 Last week, Google published its Search Quality Raters’ Guidelines in full, giving the entire world a window on to how its human testers determine whether or not a site is of a suitable quality to appear at the top of its SERPs (search engine results pages). And

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Web Design: keeping up with the e-Joneses

“Learning Design” by Vanguard Visions is licensed under CC BY 2.0 Web design is an ever-evolving medium; one which can be both creatively fulfilling as well as a powerful tool in the armoury for businesses in growing an online audience. This means that keeping up with the industry is important, because new trends can alter visitor expectations

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