Archives: September 2015

How social media can bring in the right audience

“Typical Social Media user accessing via mobile” by Patrik Nygren is licensed under CC BY 2.0 Even if you’ve got a top-notch web designer to create a fabulous-looking website for your business, you need to make sure the right people are aware of it and visit regularly. Engaging in social media can be an invaluable method to

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The importance of great logo design

“What is graphic design?” by David Joyce is  is licensed under CC BY 2.0 When a business owner has so many operational aspects to consider on a day-to-day basis, it is easy to see how a company logo may get overlooked for other seemingly more important facets of the business. Yet a company logo is

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The benefits of content for SEO campaigns

“Always Writing” by Denise Krebs is licensed under CC BY 2.0 The Holy Grail for every website owner is to attract high-quality visitors who are ready, willing and able to purchase the goods and services that you provide. You could commission the most beautiful, stunning and responsive website that technology is capable of, but if those visitors

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How to write for your target audience

Great content is a key element in attracting the attentions of the search engines. Google, Bing, Yahoo and the rest all use sophisticated algorithms to assess whether or not your website deserves the coveted top spot in their ranking systems, and regularly updated, engaging and relevant content is one of the key elements that they

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How to create great off page content

The ultimate goal with your website is to attract visitors, but not just any old visitors: your aim is to attract customers and persuade them that your goods, products and services are better than those of your competitors. You’ll almost certainly already be aware that potential customers are unlikely to stumble across your website by

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