Archives: July 2015

Understanding The Google Algorithmic Animals – 1) Panda

  The Google Panda update was one of the most prominent updates in the recent history of the search engine. Panda was released in February, 2011, and it targeted sites with low-quality content. The update marked a significant shift in the way the Google worked – instead of simply assessing the popularity of a website,

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Understanding The Google Algorithmic Animals – 4) Pigeon

  Google Pigeon was released in July 2014. Unlike the other recent updates, which were massive in scope and affected a large percentage of search queries, the Google Pigeon update focused on local search and included changes to how Google Maps results appeared alongside regular search results.   The Google Pigeon update was a particularly

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Understanding The Google Algorithmic Animals – 3) Hummingbird

  The Google Hummingbird algorithm differs from the other algorithm updates in that Google considers it to be a complete rewrite of how the search engine ranks websites, rather than simply a change to a few core features. Google started using the new Hummingbird code in August 2013, but did not announce the release officially

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Understanding The Google Algorithmic Animals – 2) Penguin

  The Google Penguin update was announced in April, 2012, and just like the Panda update it has gone through several iterations. Where Panda looked at on-site features such as the quality and uniqueness of the content, Penguin was an off-site-focused update, looking at the number and type of incoming links.   Penalising Bought Links

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