Archives: June 2015

Why Business Blogging is a Long Game

How do you feel when you hear the words “business blogging” mentioned? Most entrepreneurs have a pretty good understanding that blogging is a great way to grow a business, but it tends to bring a range of reactions. It might be that you feel guilty because you know that blogging is a good idea but

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Information You Need to Give Your Web Design Agency

One of the most common reasons why website projects fall behind schedule is that the web design agency don’t have everything that they need to finish the design, build and launch. There are several reasons for this, which we’ll outline below, and it’s something that causes frustration for all involved. In this article we’ll be

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Why is Conversion Rate so Important for Ecommerce Businesses?

There are many challenges to getting a successful Ecommerce business up and running. You need to find or develop a product that will sell. You need to design and build a great website that will show customers how great your product is You need systems and processes to help you process orders, and a great

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How Trendy Should Your New Website Be?

One of the challenges that businesses face when developing a new website is working out what genre the website should be. There will inevitably be a tension between wanting to create something innovative, eye-catching and “trendy” and the need to retain a link with existing branding/themes and concentrate on the functionality that the website needs

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How to Save Time on Website Maintenance, Blogging and Social Media Updates

The vast majority of our clients understand the importance of regularly updating and maintaining their website. They know that it’s a vital part of their online strategy. Most of the time they’re very good at it. However, a common struggle is finding time to get it all done. If you’re busy managing the business then

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Why Broken Links are Such a Problem

Links have a key role to play in the way a website works. A link – short for hyperlink – is quite simply a reference to another web page that a user can click through to by selecting a particular word or phrase. Links enable us to present large volumes of information in a series

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What Makes a Good Business Logo?

If you’re starting a business – or going through a rebrand – you may well be wondering what makes a good business logo. It’s a decision that you’re going to have to live with for a number of years, so it’s important that you get it right. There are loads of benefits to getting the

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How Often Should You Change Your SEO Strategy?

An effective Search Engine Optimisation (SEO) strategy is a key ingredient in a successful online business. Learning to implement SEO good practice – and target relevant keywords that will attract customers to your business – is something that should be on every business owner’s radar. Like any strategy, your SEO strategy should not be static,

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4 Ways for Web Designers to Keep Inspired

The role of a web designer is an inherently creative one, and creative jobs require constant inspiration. However, this isn’t always easy. It takes time and good planning to maintain consistently high standards of creative work over an extended period of time. There are several different steps that you can build into your week that

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