A microsite is a small website which is usually designed to complement a primary website. They are usually focussed around a single project or product. There are numerous ways to use microsites, most of which tend to involve marketing campaigns. In this article we’ll be thinking about the question “does my business need a microsite”

Whilst having a good website will enable you to attract visitors from across the globe, it won’t necessarily mean that you’re converting those users into customers. We often find that a website generates international traffic through SEO and organic traffic. However, the real challenge is presenting those visitors with a quality of user experience that

The web design industry is reportedly going through a rough patch in terms of income this year.  The number of clients has dropped since last year, perhaps due to a variety of different reasons, but web companies in general are finding it harder to secure work. The industry has so much competition these days that

There are many different ways to develop a website, and there’s rarely a right or wrong way to do things. Generally speaking, web developers have content management systems, development styles and software preferences that they tend to stick to. If you have a lower budget, there’s a strong possibility that your developer will build your

The goal of responsive web design is to create a website which is perfectly accessible for every user, regardless of the device that they’re using. We achieve this by using fluid grids which are able to display content in the most helpful way for the particular device that is being used to access the site.

Choosing the right domain for your website is such an important decision. Your domain – the web address used by your website – will play a key role in various aspects of your online presence. In fact, there are several reasons why a domain is so important. Some are obvious, and some you might not

The phrase “mobile friendly” has been generating some serious buzz recently. The importance of designing websites which are compatible on a wide range of devices has been well known for 3 or 4 years. However, in recent months the intensity has increased yet again. Ever since Google announced that their next algorithm change would prioritise

Brand identity is all about the way that an organisation is perceived by the people who come into contact with it. In a business context, this will typically involve the company’s name, logo, reputation, marketing and web presence. All of us are aware of leading brands in different industries, and many of us actively prefer

If you’re about to commission a new website for your business, chances are that you’re hoping for it to be a quick, painless and stress-free experience. This is, of course, perfectly possible. There is no reason why designing and building a website shouldn’t be an enjoyable and rewarding experience from all involved. However, we all

Email newsletters might not seem very glamourous, but they remain one of the most effective ways to market your business. There’s a reason why leading brands send out email newsletters on a near-daily basis. If you’re not persuaded by the merits of email newsletters, here are 5 reasons to send an email newsletter. 1. Build