Archives: March 2015

How Effective is Your Content Marketing?

Content marketing is a relatively new phrase that describes an age-old principle. In a nutshell, content marketing involves creating and distributing highly valuable content. It involves communicating the very best things that you can do in a way which builds trust with your audience and encourages more people to buy your services. Content marketing has

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What to Expect from Google’s Mobile-Friendly Algorithm

We’ve known for several years that responsive web design is incredibly valuable. Mobile-friendly websites have been consistently outperforming their desktop-only counterparts. On the 21st April a decisive shift will take place in the web design industry that will have implications for every business website. Here’s what to expect from Google’s mobile-friendly algorithm. What to Expect

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Choosing the Right E-Commerce Platform for Your Business

Whether you’re starting an E-Commerce business or looking to upgrade your current website, choosing the right E-Commerce platform for your business is a very important process. The quality and specification of your store will have a big impact on how successful you are. Getting this decision right will save you time, money and stress further

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How to Make your Website More Engaging for Visitors

We often talk about the value of making a website engaging. Engaging website designs tends to be more successful because they encourage visitors to view more content and progress deeper into the website. Whilst website engagement can be seen as a subjective quality, there are various ways that we can measure and analyse website engagement.

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Can a Website Design get Better with Age?

It might seem strange to compare a website design to a bottle of fine wine. After all, surely a brand-new website will only deteriorate over time as new web design trends render it increasingly outdated. However, much like a vintage Bordeaux, a high quality website design has the potential to become increasingly valuable with time.

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What Should You Look for in an E-Commerce Website Designer?

Investing in a new website design is always a big decision. It’s one of the few occasions in the life of a business when you radically overhaul the way that you present yourself to customers, clients and competitors. For this reason, developing a new website can feel like a very vulnerable process, but also an

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How to Keep your Website Design Looking Fresh

Every business wants to have a successful, up-to-date website. However, this can often prove to be a significant challenge. On the one hand, maintaining and improving your website can take time and effort that could easily be spent on other areas of your business. Furthermore, with the web design industry rapidly evolving, a website that

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What Can We Learn from Single-Page Website Design?

In recent years we’ve seen a huge resurgence in the popularity of single-page website design. In the early days of the internet most websites started out as single-page offerings, only to grow and expand over time. In the same way that a small house can only be extended so much before it starts to become

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Should You Start a Business Blog?

With many leading businesses using a business blog as a key marketing channel, it can sometimes feel as though the merits of a business blog are overwhelming. As keen believers in the importance of a high-quality business blog, we’re persuaded that this is an extremely beneficial option for most businesses. Whether you’re exploring the possibility

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