Archives: September 2014

2 Key Reasons for Considering Investing in PPC

We regularly work with clients who are looking to improve their online presence. There are several strategies that we employ to increase web traffic and draw more potential customers to our client’s site. In our experience the best strategies are multifaceted. One of the most powerful ways to attract more people to your website is

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Google Structured Snippets: What You Need to Know

Google have rolled out something that they’re calling ‘Structured Snippets’ that will change the way that you browse results on the search engine results page. The simple goal is to get relevant data into the hands of users as quickly and efficiently as possible, but there will be various implications for businesses. Google Structured Snippets:

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4 Ways That Website Design Offers Unbeatable ROI

In business we are constantly looking for a return on our investment. This is, after all, simple business sense. Increasing our ROI enables us to get better results and increase the profitability of our business, which opens up further opportunities for investment and sustained growth. Determining what represents a good investment can be a difficult

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Website Design For New iPhone 6

There are few events in the world of technology that attract the kind of media attention that an Apple product launch generates. Last’s weeks event was no exception, with Apple confirming the launch of the new iPhone 6. In this short article we’ll explore what some of the new iPhone 6’s features mean for web

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3 Ways to use Circles in Your Website Design

We experience circles all around us in nature. You might be surprised by how often you encounter circles and curves on a daily basis, from ripples in water to the fruit that we eat. Even our planet is round. However, circles have generally been difficult to use in website design. This has resulted in a

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Why Customer Personas are Crucial for E-Commerce Success

In the hugely competitive world of online retail it’s essential that E-Commerce businesses find innovative ways to increase their sales and outpace their competitors. There are numerous strategies and techniques that can be used to achieve this goal. In this article we’ll be looking at just one of these and considering why customer personas are

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Google Authorship Dropped; What Next for Online Publishing?

Google have recently decided to shut down their Authorship programme after 3 years. It’s believed that this decision has been reached after disappointing levels of user engagement suggested that it wasn’t as popular or effective as Google had hoped. In fact, 70% of online authors hadn’t updated their Google+ accounts to reflect the Authorship programme.

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3 Reasons Why Scrolling is Integral to Successful Website Design

In the last couple of years we have started radically rethinking the way that we design and build websites. One of the biggest changes that we’re noticing is that more and more websites encourage users to scroll in order to access content. The explosive growth in popularity of smartphones and tablets has had an enormous

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Why Beautiful Website Design Matters

We all experience beauty on a daily basis. We see it in people, architecture and nature. We’ll travel halfway around the world to appreciate it. It has the capacity to brighten the most ordinary of days and transform the way that we feel about the world. However, we can often find ourselves becoming indifferent to

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