Archives: July 2014

What Does Your Design Say About Your Business?

Designers believe that everything communicates. This means that everything has the potential to create a positive or negative reaction in the eye of the beholder. Whilst this is a very simple principle, it has the potential to either help your business create significant momentum or cause customers to slowly lose trust in what you’re doing.

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What Can We Learn From Facebook’s Stock Price?

Last week Facebook released their second-quarter earnings report. With revenue of $2.91 billion in the 3 month period to June 2014 – representing more than 60% growth on the same quarter in 2013 – the company have easily outperformed market expectations. Facebook’s stock price surged 6% as a result, reaching an all-time high of $76

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Which Search Engines Should I be Targeting?

An essential part of achieving success online is working out the most effective way to use search engines. In 2014 very little web traffic is generated by direct results, particularly for smaller websites (large websites like Facebook, eBay and the BBC would be exceptions to this rule, and even this is repeat visiting). Businesses who

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What To Do When Your Website Traffic Starts Falling

If we’re honest, almost every business and website owner expects their web traffic to continue increasing throughout the life of the website. We can often approach pageviews in the same way that we would the stock market or house prices: they’re expected to go up, not down. The great hope is that we will continue

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5 Reasons Why You Should Choose an App over a Mobile Website

There are various ways to approach improving your engagement with mobile users. If you’re trying to develop this area of your business then you might be trying to choose between a mobile-friendly responsive website design and an app. In Monday’s post we looked at 5 reasons why you should consider choosing a mobile website over

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5 Reasons Why You Should Choose a Mobile Website Over an App

A common question facing businesses who want to improve their mobile accessibility is whether you should choose a mobile website or an app. In today’s post we’ll be sharing 5 reasons why you should choose a mobile website over an app. In Wednesday’s article we’ll be looking at the other side of the coin and

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4 Easy Ways to Improve Your Website’s SEO Today

Search Engine Optimization, typically shortened to SEO, allows you to maximise the organic traffic that your website receives through search engine results pages. There are numerous factors which should be taken into consideration when thinking about improving your SEO results. We tend to broadly divide SEO into two categories: “on-site” and “off-site”. On-site SEO involves

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How To Continue Engaging with Your Facebook Audience

Developing a strong online presence certainly isn’t easy. We encourage our clients to produce a digital strategy that will help them to set goals, agree priorities and work towards increasing their audience. This helps to ensure a degree of accountability – are we actually doing the things that we agreed to do? – but also

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Why is Bespoke Website Design Important?

You may be aware that different website design agencies provide very different kinds of service. Whilst some tend to produce more straightforward, template-style websites that are adapted to the needs of the clients, other agencies like ourselves tend to specialise in bespoke website design. The premise of bespoke website design is very simple; we design

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