Archives: November 2012

The Black Friday $Billion

If you’ve got friends across the Atlantic, you’ll know all about Thanksgiving. A national holiday instigated by Abraham Lincoln in 1876 during the American Civil war, it is celebrated annually on the fourth Thursday in November. This national day of “thanksgiving and praise to our beneficent Father who dwelleth in the Heavens” has become synonymous

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What’s Your Reputation?

It goes without saying that every successful business knows the power of an outstanding reputation. From Apple to Amazon, reputation is everything, and it’s clear that if you let down your customers or fail to provide top quality services then people will simply take their business elsewhere. It takes years to build a reputation, and

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4 Easy Ways To Enhance Your Web Design

You might not be surprised to hear that up to 65% of the population are classified as visual learners. This means that they retain information most effectively when it is accompanied by a visual stimulation. When you’re thinking through your web design and the content that you want to share on your website it is

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Social Media Is Making Us Smarter

Dorie Clark posted this article on the Harvard Business Review earlier this week. She articulated what many of us feel – that for all the time and effort that is purportedly ‘wasted’ as we browse through Facebook, Twitter etc the social media phenomenon has taught us a huge amount about ourselves. Clark expressed this in

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Web Design SOS!

We’re all familiar with DIY disasters. A person begins a project with the best of intentions, but over time it becomes clear that their best efforts are only making the situation worse. Whether it’s a bathroom without running water, a kitchen that is completely unsuitable and unsafe, or a house without doors and windows, a

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SEO: Penny Pushers

If you’ve ever visited a traditional arcade then you’ll probably have seen one. The premise is very simple: you push your coin through a slot and watch it gradually fall though a series of teeth before landing on a moving metal shelf. If you time it right, you know that your single coin has the

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Joanna Shields, Facebook and Tech City

You may or may not have heard of Joanna Shields, but even a casual glance at her CV will tell you that she is a quite remarkable woman. Having previously worked as a Managing Director for Google, Bebo and AOL, Shields joined Facebook in 2010 to oversee operations in Europe, the Middle East and Africa.

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What’s on your Christmas List?

Believe it or not, we’re now just 6 weeks away from Christmas 2012. The colder weather and darker nights might be drawing in, but it’s hard not to get excited about Christmas. Whether it’s the imminent return of minced pies and mulled wine, that present you’re desperate to get or simply quality time with family

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National Novel Writing Month

Is there anything that you always dreamed of doing but have never quite plucked up the courage to try? Whether it’s line-dancing or skydiving, many of us secretly wish that we could do something very different with our lives. If you’ve always dreamed of becoming a novelist, then you will be delighted to hear that

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Conversation, not Presentation

When you’re building a new website or revamping your content, you’re quite rightly going to think long and hard about yourself. You’ll work hard to represent yourself well. What is the vision of your company? What is the unique selling point of your product/s? What will help your business stand out from the crowd and

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