It’s that time of the year again when the old traditions start to kick in. Mistletoe and Wine, The Christmas party, the goodwill to all men, decorating the tree, moody, inexplicable, perfume ads taking over TV and of course the ‘best’ of all the X-Factor number one Christmas Single. Lovely Joe McElderry ….. but hang on! What’s this – Rage Against the Machine??
Well it seems that Jon and Tracy Morter had had enough of the annual X-Factor event and started up a Facebook group to try and get “Killing In The Name” to the number one spot. It’s not their first attempt at this – last year they tried (unsuccessfully that time) to get Rick Astley to number one. It seems this year they’ve learnt from that failure.
It just goes to show the power of the internet and how it can mobilise people.
Of course it hasn’t gone un-noticed by the cynics that both Joe McElderry and Rage Against the Machine are signed to companies ultimately owned by the recording industry behemoth Sony …. Viral marketing anyone?