February 3rd, 2012
Where art meets web design, Comparethemarket.com has recently changed their website to ensure that it is much simpler for their customers wanting to take out a life insurance deal. The top comparison site has improved its design to make it easier for visitors to use and find exactly what they are looking for. This is an ideal option to take, as the easier you make a site for visitors, the more likely they will stay and make a purchase.
The site allows customers to look for quotes and compare different ones against each other to find the best one for them. Life insurance can be very important for many people, so making it easier to compare the various options is of great benefit to them. They are able to search for what they want using the several options on offer, including single and joint policies. They can whittle down the number of listings suitable to them by choosing certain search criteria that is relevant to their needs.
If a website is complicated to use then it can confuse the customer. If it takes ages to load from page to page or visitors to the site cannot find what they are looking for within a matter of seconds, then it is likely that people will leave the website and not come back, therefore, losing the company custom. Ensure the website is free from Flashy graphics and media, which slow down the loading of pages. Have a clear navigation bar labelling each page well and only use relevant information on the site; do not clutter or overload it with extra text or images that are not needed.
Tags: Art, Comparison website, design, Insurance, Technology, web development
Posted in Arts, Communication, Customer Relations, Technology, design, website design | No Comments »
February 2nd, 2012
Web design can be tricky to get right if you do not have the related knowledge and skills. This is why hiring a web designer can be really beneficial, especially if you are planning to integrate ecommerce into your site. There are several ways to make this work well and your designer will know what these are and how to implement them in the best possible method. This is very important, as it will help make or break your site in terms of sales.
Trust is a vital aspect for any consumer purchasing products over the internet, as they need to be sure that their payment details and other personal information will be kept safe. You can help to do this by including contact details clearly on the site and allowing people to get in touch with you to find out any answers to queries that they may have. Always display enough relevant information on your site about who you are as a company. Having photos of your employees may help too, although this is not compulsory. Take a look at big brands that sell products online to get a few tips about ecommerce design.
The site needs to be easy to use and navigate around, otherwise it will put potential buyers off if it takes too long or is confusing. Make it simple, but professional and include a FAQs section if buyers have any problems, so that they can find out information such as shipping charges and returns without having to phone you. This will save time and money on both sides and, therefore, is well worth implementing. Use decent photos of the products that you are selling, as this will also increase trust so they know what to expect.
Tags: eCommerce, search engine optimisation, Technology, web design, web development
Posted in Customer Relations, Shopping, Technology, design, eCommerce, search engine optimisation, website design | No Comments »
January 30th, 2012
Web design is constantly changing to meet the demands of customers and new trends. There have been many advances in this sector over recent years, especially the use of two different designs for one website. This has been because of the increasing number of people using mobile phones to log onto the internet. Websites have had to realise this idea and make a second version of their site to become compatible to view on a smartphone screen. Some have decided to create dedicated apps to download instead, which can also make it easier for mobile phone users to access when out and about. It simplifies the design so that it is much quicker to download from page to page, as well as having links as larger image buttons that can be clicked on easily. Text and photos are reduced to keep the design as simple as possible and make it easy to navigate around.
Tablet devices and smartphones with bigger screens may not need this mega simplified version of your site, so it is a good idea to have something in between at the same time. Research this well or speak to a web designer who can offer the best option to resolve this issue and help to build any new designs that you may need. Responsive web design plays a big part in this, as you can use it to optimise the design to the different size screens that people access your site from. You can just have one web design created and changed to suit different screen sizes using CSS. It all boils down to the resolution of the screen.
Tags: CSS, design, Google, iPhone, iPod, mobile phones, search engine optimisation, smartphone, Technology, web design, web development
Posted in Customer Relations, Shopping, Technology, design, website design | No Comments »
January 27th, 2012
Web design can be hard to get just right, which is why having an experience professional on board is well worth considering. This will help to eliminate the possibility of a bad design with many mistakes. There are certain features to avoid when creating your design.
Using a lot of Flash is a big turn off for visitors, as it will slow down the transition between pages and take ages to load on their screens. This will probably cause them to click off and search elsewhere, losing you business.
Avoid adding music players to your site, as this also slows it down. If you are a musician or an events company then this should be fine, but make it optional, so users can turn it on rather than have to turn it off after visiting.
If you request visitors to register before they can see the full site, then this will also cause many of them to leave, as it creates hassle for them. They want to be able to access the site easily and quickly without any problems. They may also be wary that they might receive spam after signing up. Do not send out newsletters unless they have opted in for this service otherwise you could lose customers.
Make sure new pages do not open in a new web browser window, as this can put visitors off and slow down their computer. It does not make for easy transition between the various pages. Keep your website simple and easy to navigate around with a clear layout and navigation bar. Only include relevant information and do not overload them with lots of pictures or flashy designs.
Tags: design, eCommerce, search engine optimisation, Technology, web design, web development, website design
Posted in Communication, Customer Relations, News, Technology, design, eCommerce, website design | No Comments »
January 24th, 2012
Where art meets web design, HP has recently announced that Paul McCartney fans can now have extended access to a special section on his official website that features music, photos, lyrics, merchandise and lots, lots more. This is all stored on a private cloud based digital library, so that his whole collection can be archived for fans.
Fans can log on and simply find what they are looking for within seconds. They can do this by searching for an album or certain songs, as well as videos, lyrics and photos. There is also a music player integrated into the website design where they can even compile their own personalised playlists with the songs that they like the most.
Many artists have special VIP areas for their fans on their websites. Sometimes this is free to those who enter their email address for their mailing list, while others may incur a charge. Fee-based subscriptions are more likely to be for well known, famous artists who can easily make money out of the dedication and interest of their fans, as they will want to access exclusive or extra content about their favourite star. On the other hand, unsigned and new bands will be more willing to offer a VIP section for free as they probably will not get many fans paying to sign up. They need the promotion more, so simply collecting email addresses for their mailing list can be a big benefit, as it will help them to market any new releases or gigs using this method. This should hopefully expand their fan base and lead them on the road to success.
Tags: Cloud Based Digital Library, Music
Posted in Arts, Communication, Customer Relations, Music, Technology, design, website design | No Comments »
January 23rd, 2012
Web design is important for all types and sizes of businesses, whether large or small, but there are various tips available in order to ensure your site is to the best possible quality. This will help customers to perceive you as a serious and professional business and hopefully lead to extra sales.
SEO is a very important part of attracting new potential customers to your site via the use of relevant keywords. It simply stands for Search Engine Optimisation and allows people searching on Google and other search engines for the product or service that you offer, to have a chance of ending up on your website over other competitors You should make sure you add your website to the web master tools of Google, Bing and Yahoo.
Also a web designer will be able to help you make this happen by implementing the correct techniques.
It might also be a good idea to hire a content writer to write up the information that needs to be displayed on your web pages. This can take up a lot of time, which you may not have yourself, and getting someone professional to do it will also enhance the quality of it and create a better overall impression to potential customers visiting the site.
Testing your site before you launch it is crucial. This will help you to determine any issues that need to be fixed or anything that could do with an improvement. Get a fresh set of eyes to do this as they can give unbiased feedback. Keep improving your site even after it has launched. Listen to customer feedback and take it on board, as this will enhance your credibility and lead to happy clients.
In addition, security is becoming an increasing concern so it is very important to establish credibility of your business and its online shop front. Visitors coming to your website will look for security seals, ssl certificates, validation seals and also secure forms. This is even more important if you are selling products online and collecting information.
As a small business looking to grow make sure you keep an eye on who is knocking on your web site door by using tools like Web Analytics. Website professionals often say that having websites without analytics is like running a business without accounting. Websites will focus on using web analytics tools to learn which content is more popular, who is visiting and from where. Tools like Google Webmaster tools will be important to find stats for indexing.
Posted in design | No Comments »
January 19th, 2012
Web design is very important to businesses no matter what size or type they are. It is often the first point of call for new customers, as well as providing information to existing ones without having to phone up all the time. This makes it very convenient for both parties and also saves time.
You can tailor your site to how you want it and create your own look suited to your business. The more unique it is, the better, so do not use generic templates when creating your design, as customers may get bored and go elsewhere. A professional look can easily be created by a web design company for you. This is ideal if you have a bit of money to spare and not enough time or the expertise to create one yourself. You do not need to go overboard on spending, as there are many different designs to suit all sorts of budgets.
The design of the site is just as important as the content in many cases. It gives the first impression to potential customers of what your company is like, so it can make or break a sale. It needs to look attractive and professional and suited to the right target market. Keep it simple and clear to read, as well as free from any mistakes, such as typos. Having a clear section for contact details is important, plus a navigation bar to easily move from one page to the next. Get a new set of eyes to test out your draft design and give feedback. Remember to take this on board to see how you can make any improvements.
Tags: design, search engine optimisation, web design, web development, website design
Posted in Customer Relations, Technology, design, search engine optimisation, website design | No Comments »
January 18th, 2012
It is often a good idea to get your website created by a professional web design company especially if you do not have the skills or time to create it yourself. They can also help to get the best out of it and show you some tips to attract new business at the same time, so it is a worthy investment to make. There are many affordable options out there too, so there is something to suit every type of budget and you do not need to go overboard on the spending.
Let your chosen web designer know what you are looking for from a website and see what skills they can offer. You may want to also look at some previous work they have done to give you an idea of what you may want for your own site. You should trust your web designer’s judgement and advice, as they have the knowledge and experience to make the most out of your site. If you do not like an idea that they suggest, it may be worth trying out or asking your customers for feedback to see what they think and if the trial basis does not work then at least you have given it a go. A website needs to be attractive, easy to use and quick to load from one page to another. Your web designer will be able to make all of these possible, so be sure to listen to them and trust their expertise. Web development is also an important aspect and SEO can be used to build up a new customer base by attracting new visitors.
Tags: design, search engine optimisation, Technology, Tips, web design
Posted in Customer Relations, Shopping, Technology, design, eCommerce, website design | No Comments »
January 18th, 2012
Where art meets web design, Vietnam-Airline.com has launched a brand new website with some new features to benefit its customers. It has a more attractive and colourful look, as well as being much easier to use. The company takes care of flights within Vietnam, as well as to and from the country to other places around the world. Its aim is to become one of the top online flight operators in its country, so having a decent website has been a step in the right direction for them to achieve this goal.
When people visit an airline website, they want the information clearly displayed so that they can find the details that they need as quickly as possible. Sometimes customers are in a rush when booking a last minute flight, so it is important that it is very easy to navigate around without any problems. The transaction process should also be very clear and quick, as well as being secure. Customers need to feel that their private details are kept that way and safe from criminals.
The price lists and times need to be very clear on the website, as well as having a FAQs section for any problems that they may have. Also place the contact details clearly so that customers can get in touch if they need to speak to someone at the company. It is a good idea to put some top offers or best deals on the homepage to attract impulsive buys for people looking for a last minute holiday. Clear headings will also help customers to navigate around the site easily and not give up and go elsewhere.
Tags: design, eCommerce, Google, International, search engine optimisation, Technology, web design, website design
Posted in Customer Relations, Exhibitions, Technology, eCommerce, search engine optimisation, website design | No Comments »
January 17th, 2012
Whether you are thinking about designing a brand new website or just wondering what small changes can be added to your existing website to make it look fresh and interesting there is no better place to get inspiration for your next web design masterpiece then by turning to the works of great artists. Viziononline’s client, Olyvia Fine Arts based in central London is hosting ‘WHAT MADE US FAMOUS’ exhibition presenting iconic artworks by Damien Hirst, Helmut Newton ,Sarah Lucas, Ai Weiwei, Kim In Sook, Bob Carlos Clarke, Yayoi Kusama, Wang Guangyi, Marco Bolognesi and many others.
Despite the fact that a websites represent an embrace of technology there is no reason why web design should not seek more direct inspiration from contemporary art. As artist Marco Bolognesi, for example, through his use of wide varied of media bridges the gap between various aspects of technology and art, illustrating how powerful visual stimuli can be used to open up effective communication channels.
The other key feature of contemporary art on which can be translated to compliment your web design is simplicity. The natural simplicity of form used by artist like Damien Hirst and Sarah Lucas shows that even very complex messages are communicated most effectively through means that are simple and clear cut. In application to web design perfecting an art of simple web design is key to making your web design more user-friendly and visually appealing.
For more information about the exhibition visit the Olyvia Fine Art website – and you can also admire our handy work while you’re there!
Tags: Art, design, Exhibition, Olyvia Fine Art, Technology, web design, web development, website design
Posted in Arts, Exhibitions, News, Technology, design, website design | No Comments »
